Yesterday I received an e-mail from a friend who sent me a copy of Mike Ferry’s “One on One” coaching letter to his followers. Summarizing it for you wouldn’t do it justice, so here’s a copy of the actual letter.
To say I was at a loss for words immediately following reading this would be an understatement. After regaining my composure, I was then angry that someone who is looked to by many for advice and guidance in their Real Estate careers would even considering writing such an e-mail to his followers. I certainly hope they are smart enough to realize that Real Estate is by far one of the most social industries in the world. It’s all based on relationships! I guess Mike has forgotten that people prefer to do business with people who they know and like. Sounds pretty “social” to me!
One of the biggest problems the Real Estate industry faces is the “Transactional Mindset”. When your focus is on the “sale” you are no longer concerning yourself with the most important aspect of the transaction – THE CLIENT. This is a relationship business… NOT a sales business.
I am fairly certain that Mike Ferry will end up regretting this e-mail, and most likely it will be in the very near future. As Social Media rapidly continues its meteoric growth, I can say with 100% confidence that Mike will find himself on the sidelines wondering where he went wrong. Hopefully he’ll remember that October 13, 2010 was where he went wrong.
Would love to hear your thoughts and comments on Mike’s e-mail.