Great Books I Read in 2011

Why fight it, everyone seems to be doing a top 11 list this year instead of just 10, so here’s the books I enjoyed reading the most this last year (in no particular order…) Click on the books for their pages.

Steve Jobs Biography – A fascinating look at the life and mind of one of the greatest innovators of our time. It’s a lengthy book, but I couldn’t put it down. Walter Isaacson does a wonderful job of illustrating all aspects of Steve’s life. As an Apple user I really enjoyed the insights into the principles that drove Steve Jobs, and in turn the company. On a side note… I love actual hard bound books, this was my very first purchase of an eBook on my iPad. Pretty fitting that Steve’s book was my first!

Tribes – Seth Godin does a great job, in this short but poignant book on the art of leading tribes. Seth’s insights are always unique and open your mind up to different ways of thinking about the role of leaders and followers. If you aren’t already following Seth’s daily blog… I’d highly recommend it. He shares great insight each day and it’s usually a short quick read. Check out Seth Godin’s Blog for yourself – click on his head ->

Linchpin – Another great read from Seth Godin! This book is all about you – your choices, your future, and your potential to make a huge difference. To quote Seth, “The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.” This is a great book if you are looking for ways to build value with your clients, employer… or anyone for that matter!

The Art of the Long View –  Peter Schwartz takes a interesting look at strategic planning and long-term visioning through the use of scenario building. This book is chock full of great examples of companies whose use of scenario building paid off in the real world. Schwartz walks you through the scenario building process step by step so you can easily implement his principles into your own long-term planning.

Made to Stick – This book, by brothers Chip & Dan Heath, takes a look at why some ideas survive and others die. They examine what it takes to improve the chances of worthy ideas surviving. They reveal the anatomy of ideas that stick and help you transform they way you communicate your ideas. Learn to apply principles like the “Velcro Theory of Memory” and creating “Curiosity Gaps”. It’s also full of great real world examples.

Crush It! – Gary Vaynerchuk’s breakthrough book is always a fun quick read. Gary focuses in on how to cash in on your passion. Speaking of passion… Gary is the king of passion and it shows throughout this book. My favorite chapter is actually the shortest chapter of the book… # 7 – CARE! This book will get you pumped up and excited to both identify your passion and build on it to be more successful in every aspect of your life.

Surviving Your Serengeti – This was probably one of my most favorite books of the year, because it really became an interactive experience. Stefan Swanepoel crafted an excellent safari adventure that took a look at seven unique skills found in the animals of the Serengeti and then applied them to everyday life. He took it a step further with a “What Animal Am I” quiz and is ready to launch workshops based on the lessons learned in the Serengeti. I was fortunate to attend the two beta tests of the workshop held here in Utah. It’s an awesome program!

Outliers – Malcolm Gladwell has a great track record with “Tipping Point” and “Blink”. He certainly doesn’t disappoint with “Outliers – The Story of Success”. Gladwell takes a unique perspective in this book by looking less at what successful people are like and turns the focus into where they are from by examining their culture, their family, their generation and upbringing. He looks to real world examples of the Beatles, software billionaires, athletes, and many more!
What the Dog Saw – Sticking with Malcolm Gladwell for one more enjoyable read! This book is actually a compilation of intriguing and interesting interviews that Malcolm conducted over more than a decade for The New Yorker.  The scope of this book ranges from why are there dozens of varieties of mustard-but only one variety of ketchup to what do football players teach us about how to hire teachers to what does hair dye tell us about the history of the 20th century? A very entertaining read!

Trust Agents – Is a great examination of using the web to build influence, improve reputation and earn trust. Chris Brogan and Julien Smith delve into how the internet has changed the way we do business. They show you how social networks and personal connections are playing a greater role in business success than marketing messages ever will. Full of strategies and tools to help you implement the art of being a “Trust Agent”.

Always Looking Up – We all know Michael J. Fox, but do we really? This book takes a look at the last decade of his life and his battle with Parkinson’s Disease. By recognizing the gifts of everyday life, Fox has found the key to being a happier, more satisfied person, in-spite of the tremendous challenges he faces with Parkinson’s. The subtitle to the book sums it up well, “The Adventures of an Incurable Optimist”. A great lesson we could all learn from.

I hope a few of these were on your reading list this last year, and those that weren’t…
Well there’s always this year! Happy reading!

About utahREpro

Chris is the managing broker for Prudential Utah Elite Real Estate in American Fork, Utah. His passions include spending time with his family, Real Estate, Social Media, traveling, reading, movies, golf, dirt biking and so much more. Chris is a graduate of the National Association of REALTORS (NAR) Leadership Academy as well as the Utah Association of REALTORS (UAR) Leadership Academy. He has served in many capacities in the real estate industry at the national, state and local levels, including: 2013 Treasurer of the Utah Association of REALTORS 2011 President of the Utah County Association of REALTORS (UCAR) 2011 REALTOR of the Year – UCAR NAR Federal Political Coordinator assigned to US Senator Mike Lee 2011 NAR Strategic Planning Committee 2010 – 2013 NAR Public Policy Coordinating Committee 2011 Dean of the LeadershipUAR Program Chris has been a licensed REALTOR in the State of Utah since 2004. He has been recognized both nationally and locally by Prudential and was inducted into their Hall of Fame in 2010.
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5 Responses to Great Books I Read in 2011

  1. Chris – A good list indeed. We have three books in common among our “Suggested Book Reads” list. I have read quite a few of these that you had on your list (Vaynerchuk, Gladwell, Sawepoel) and will look to check out a few others.

    Merry Christmas. See you in NYC in a few weeks

  2. Ink Smith says:

    None of those were on my list this year – but of course, you’re right when you say that there’s always this upcoming year. Of course, should I be pressed for time, which three do you think should I go for?

  3. Bret Williams says:

    Chris, thanks for sharing your insight. Great list! We have common interests and I have read a lot of these books, but will check out Seth’s Blog and Surviving Your Serengeti. Will also pick up Micheal J. Fox’s book.

  4. Swanepoel says:

    Thanks for including my book, Surviving Your Serengeti, on your list with so many other great books that I too have enjoyed!


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