For a long time I’ve been a fan of Klout as a way to gauge if I am doing this whole social media thing “right”. We’ve had our ups and downs, both literally (in my score) and figuratively, but this latest algorithm change has been nothing but down…
I kept assuming and hoping that the kinks would get worked out and that perhaps one day my score would level out and even start to rise again. Sadly I’ve come to the conclusion that it will not and that Klout’s algorithm is seriously broke.
How do I know this?
Well, I just got back from a 5 day conference where I did a lot of live tweeting, blogging, etc. In the past these conferences have resulted in large spikes in my Klout score as engagement and activity is off the charts during these events. What did my score do? Thanks for asking… It continued its dismal and steady decline. Take a look at the tweet statistics according to TwapperKeeper.
To me, this shows that Klout has a serious problem on its hands. Their algorithm does not work if, over 5 days of serious engagement, my score simply continues to drop! If your data is no longer reliable… then what good is your service??? But hey, we did have some good times Klout, and I will always remember them!
UPDATE 12/1/2011 –
Yesterday, Chris Smith posted a great piece on Klout – “There is no I in Klout”. As usual Chris brings a great perspective to any topic he tackles. Chris is also a smart guy, who warned those of us he was referencing in the blog that he was putting links to our Klout blog posts up. Thank you very much Chris!
I did want to clarify a few things though. When I said I was through with Klout, I never meant that I was deleting my profile. The very things Chris mentioned in his post, are all of the reasons why I would never do this. Here’s what I meant when I said I was through with Klout: I am no longer going to actively follow my score, promote Klout as a viable tool to measure influence, and basically stop giving it the attention I have been giving it. The reasons for this are all clearly outlined above in my original blog post.
When I raised my concerns about Klout it was strictly from the perspective of there is something wrong with a metric that continues to drop regardless of what I do. As you can clearly see the results of Klout finally admitting and fixing their mistake. Why Klout chose to ignore many of their key influencers and not openly discuss the problem is beyond me…
I do have one more question for Klout though – If you truly are “The Standard for Influence” are you ever going to come out of beta, or is that just a way to continue to excuse all the screw ups like your most recent?
UPDATE 12/3/2011 –
At what point can we ever take Klout seriously again… Here’s today’s latest Klout drama!
A picture speaks a thousand words… so I’m just going to let this one speak for itself!