Radically Practical Meets Practically Radical

Some of the most enjoyable sessions I attend at NAR Annual Conference are the EES or Entrepreneurial Excellence Sessions. This year has been no exception as we had the opportunity to listen to William Taylor, the co-founder of the cutting edge magazine Fast Company.

William started off his presentation with an example of an industry that, like real estate, has been struggling for the last several years – the airline industry. In the last decade this industry’s combined losses have totaled more than $60 Million! Yet despite this difficult environment, one airline has risen above the rest to be profitable and successful while others have failed. That airline is Southwest. Everything Southwest does is different and unique in a field where most are indistinguishable from one another.

Taylor’s message was simple, you have to differentiate yourself, much like Southwest Airlines has, to be successful in both good and bad economies. Here are just a few of his top quotes from the session:

“Being able to clearly and succinctly verbalize your value proposition will make all the difference in your business.”

“Being in the middle of the road means you are on the road to nowhere.”

“STOP asking what keeps you up at night and start asking what gets you up in the morning.”

“Think differently! Your brand is your culture, your culture is your brand.”

“Business today isn’t about price, commission, etc It’s about making everything more memorable for your customers.”

“Brand of the future will offer something that is hard to come by, be committed to a big idea, & intensely human.”

“The job of leadership is to help your organization see the opportunities to do things differently.”

“You can’t let what you know limit what you can imagine.”

“Tap into the hidden and collective genius of your customers and colleagues.”

It was a great session and really got me thinking about how important it is to be different than my competitors. Would love to hear some of your thoughts on doing thing differently and incorporating some of William Taylor’s ideas into your business.



About utahREpro

Chris is the managing broker for Prudential Utah Elite Real Estate in American Fork, Utah. His passions include spending time with his family, Real Estate, Social Media, traveling, reading, movies, golf, dirt biking and so much more. Chris is a graduate of the National Association of REALTORS (NAR) Leadership Academy as well as the Utah Association of REALTORS (UAR) Leadership Academy. He has served in many capacities in the real estate industry at the national, state and local levels, including: 2013 Treasurer of the Utah Association of REALTORS 2011 President of the Utah County Association of REALTORS (UCAR) 2011 REALTOR of the Year – UCAR NAR Federal Political Coordinator assigned to US Senator Mike Lee 2011 NAR Strategic Planning Committee 2010 – 2013 NAR Public Policy Coordinating Committee 2011 Dean of the LeadershipUAR Program Chris has been a licensed REALTOR in the State of Utah since 2004. He has been recognized both nationally and locally by Prudential and was inducted into their Hall of Fame in 2010.
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2 Responses to Radically Practical Meets Practically Radical

  1. Chris,

    Thanks for this recap of the session with William Taylor. At previous NAR Conventions I have attended, these EES Sessions were always my favorites as well. I love the takeaway – “STOP asking what keeps you up at night and start asking what gets you up in the morning.”

    I really feel that Realtors today need to stop thinking it’s all about “service” and remind themselves that today’s consumer expects the service. What they want and what we should be striving to deliver is a memorable experience. One of my favorite axioms hangs on the wall of my office and it says,

    “Doing what is required only prevents customer dissatisfaction. One must do more than is required to truly satisfy a customer.”

    I find in my experiences with Southwest that each and every employee I encounter does their best to embody that axiom.

    Keep up the great Tweets and posts from NARAnnual

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