A Home Buyer Shares Their Regrets

first time home buyerAbout a week ago I had a young couple looking to buy their very first home come interview me. I was quite impressed they were actually doing an in depth interview to find the right agent to represent them in such an important transaction. It was a welcome surprise, and brought back memories of my experience with a consumer focus group where those buyers realized they hadn’t interviewed potential representation (see Behind The One Way Mirror) and had simply gone with the first agent they met.

checklistI was really impressed with the preparation that this couple had put in to asking the right questions. We spent almost an hour together and I enjoyed every minute of it. One question was of particular interest to me. They asked me if I was willing to give up some of my commission if they found the home they wanted to buy on their own and I just handled negotiations and contracts. I explained to them that I was not willing to do that. I told them that where I earn every penny of my commission is in the negotiations, the contracts and in protecting them throughout the process.

negotiateI continued by explaining that very rarely do I even get involved in the home searching process, that buyers know what they want better than I do and that using tools like UtahRealEstate.com (see The Most Accurate Utah Real Estate Listings) allow the consumer to do that quickly and easily. I also made the point that someone who didn’t feel their services were worth every penny and would give up some of their commission for the most important aspects of the transaction, probably wouldn’t be the best negotiator on their behalf.

FacepalmFast forward a week… I just got off the phone doing a follow up call with these potential clients. They hesitantly informed me that they had decided to go with someone else. I told them that’s okay and that the most important thing is that they found the right agent for them who would represent them they way they wanted to be represented. At that point he admitted that he had made a grave mistake and had not taken my advice. He told me that they had selected the agent willing to discount their commission and that already, within just one week, they were seeing what a mistake they had made. He confided that he wish he had gone with me and been more concerned with quality over savings.

cost vs valueWhile I am happy that he complimented me, and even said he planned to refer me to friends and family, I am so sad that once again a consumer has to learn the hard way. There is a difference between cost and value. Clearly this buyer is learning that while they saved on cost now, they lost out on long-term value, which may in the end cost them even more.

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About utahREpro

Chris is the managing broker for Prudential Utah Elite Real Estate in American Fork, Utah. His passions include spending time with his family, Real Estate, Social Media, traveling, reading, movies, golf, dirt biking and so much more. Chris is a graduate of the National Association of REALTORS (NAR) Leadership Academy as well as the Utah Association of REALTORS (UAR) Leadership Academy. He has served in many capacities in the real estate industry at the national, state and local levels, including: 2013 Treasurer of the Utah Association of REALTORS 2011 President of the Utah County Association of REALTORS (UCAR) 2011 REALTOR of the Year – UCAR NAR Federal Political Coordinator assigned to US Senator Mike Lee 2011 NAR Strategic Planning Committee 2010 – 2013 NAR Public Policy Coordinating Committee 2011 Dean of the LeadershipUAR Program Chris has been a licensed REALTOR in the State of Utah since 2004. He has been recognized both nationally and locally by Prudential and was inducted into their Hall of Fame in 2010.
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