The Most Accurate Utah Real Estate Listings

Multiplicity Movie PictureYou remember the movie “Multiplicity”? Michael Keaton’s character is offered the opportunity to clone himself in hopes of freeing up some time to enjoy life. The first two clones worked out pretty good, but where things went wrong was that third clone, the copy of the copy, that made the movie hilarious. Well, getting accurate data on real estate listings is much the same. You want the original most up to date source data, not a copy of the copy… don’t you? | WFR Multiple Listing Service | HomeIn Utah there are several ways to access real estate listings, but only one source is the original source and that is – the public’s portal to the REALTORS® Multiple Listing Service (MLS) data. This site is strictly maintained and updated with the most accurate and current listings throughout the state of Utah. Any other site professing to have Utah real estate listings is either getting a feed from or “borrowing” data from other, less accurate sources. In other words… the third clone in “Multiplicity”…

What prompted me to write this blog were two recent e-mails I received. One from and the other from

Zillow emailTrulia email






The Trulia email arrived on March 15, 2011, and proudly announced my listing was added to their database… TWO MONTHS after I had listed it! By the way, it was up on the day it was listed… just saying! The Zillow email arrived on March 28, 2011, to let me know about all the wonderful traffic that Zillow is driving to my listing. That’s great and all, just one small problem Zillow… that listing has been off the market since August, 13, 2010… SEVEN MONTHS!

I don’t know about you, but I wouldn’t want to be wasting my time waiting two months to see a listing pop up, or be looking at homes that have been off the market for seven months. Kind of seems like a bad use of time, doesn’t it?

Here are some more interesting examples of listing data inaccuracies and inconsistencies:

Provo, UT                     303                                      486                           457
Orem, UT                      273                                      488                           384

That means in Provo you run the risk of seeing up to 183 homes that aren’t actively listed on Trulia and 154 homes on Zillow. In Orem, you could be wasting your time with 111 homes on Zillow and 215 homes on Trulia!

Data Coverage and Zestimate Accuracy - ZillowI do have to give Kudos to Zillow for at least attempting to warn the consumer about the quality of their data. Zillow offers a unique tool called a Zestimate® and on their disclosure page they acknowledge that they have 99% of the homes (uhhh… see table above???), 18% of their Zestimates® are within 5% of sales price, 36% within 10%, and 61% are within 20% for an overall median error of 14.9%! If I was pegging the value of your home as off by 14.9%, I don’t think I’d be your REALTOR® for very long!

So the moral of the story is if you want the most relevant, current, and accurate real estate data in Utah, then you have to go to – it’s the public version of what your REALTOR® uses for their data! Can’t get much better than that!


About utahREpro

Chris is the managing broker for Prudential Utah Elite Real Estate in American Fork, Utah. His passions include spending time with his family, Real Estate, Social Media, traveling, reading, movies, golf, dirt biking and so much more. Chris is a graduate of the National Association of REALTORS (NAR) Leadership Academy as well as the Utah Association of REALTORS (UAR) Leadership Academy. He has served in many capacities in the real estate industry at the national, state and local levels, including: 2013 Treasurer of the Utah Association of REALTORS 2011 President of the Utah County Association of REALTORS (UCAR) 2011 REALTOR of the Year – UCAR NAR Federal Political Coordinator assigned to US Senator Mike Lee 2011 NAR Strategic Planning Committee 2010 – 2013 NAR Public Policy Coordinating Committee 2011 Dean of the LeadershipUAR Program Chris has been a licensed REALTOR in the State of Utah since 2004. He has been recognized both nationally and locally by Prudential and was inducted into their Hall of Fame in 2010.
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8 Responses to The Most Accurate Utah Real Estate Listings

  1. Brian Sparr says:

    Chris – you are absolutely correct. Until Trulia and Zillow (and any other aggregate listing site, for that matter) get plugged directly into the 800+ MLSes across the country, they will run the risk of displaying inaccurate data. And, as a buyer, do you want to risk missing out on your dream home because the site you use for searching wasn’t up-to-date? Probably not.

    I used to work at Trulia, so I know their business well. They spend a lot of time on constantly improving the quality of their content as well as their overall listing coverage. But, until they can claim they have 100% of the listings for a particular market, I (as a buyer) would be hesitant to use them as my search platform. Same goes for Zillow. It doesn’t matter how slick the UI is if in the back of my mind I’m worried about the part of the market that I’m not seeing.

    Your example actually goes in the opposite extreme from what I saw while still working at Trulia. More times than not, we would have fewer listings in a market (or, at least for the markets we benchmarked ourselves against). But then again, it’s been over 2 years since I worked there and, as we both know, the real estate technology space moves very quickly.

    Good info, though … it’s important for buyers to understand the accuracy of the data they are looking at.

    Take care,
    – Brian

  2. Jared says:

    I have an IDX feed as I’m sure you do as well. I always direct my clients to after we’ve established a relationship since it’s the only site that offers listings in real time. From what I understand, IDX feeds only update every 24 hours.

  3. rachel rosen says:

    Hi Chris, Rachel from Zillow here. What was the address of the listing so I can try to figure out what happened? Your current listing is being sent to us via Obeo Inc. But it says days on Zillow is 176. I assume this is an old listing? Sounds like we better talk to Obeo about their feed to us.

  4. Only wish is that it would connect to my zillow account so that favourites can be marked from laptop.. Wont upgrade until I see people reporting that ads have been removed..

  5. Greg Thompson says:

    Great article – I agree that many sites (zillow, trulia, etc) have bad data so I try to avoid those. I use & for my home search. has way more data on a listing than any other site out there (including so that is my primary search tool.

  6. Hey, cool that Zillow chimed in!

  7. Pingback: A Home Buyer Shares Their Regrets | utahREpro

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