It’s Not What You Say… It’s What They Say!

Erik Qualman (@equalman) created a cool video on the topic of Social Media ROI that featured a statement that has really stuck with me:

You can't just say it, you have to get the people to say it to each other

This lesson was once again driven home to me last night loudly and clearly when I suddenly saw some of my Twitter followers recommending me:

I'm Looking for REALTORSIt started with this question from Jesse Stay, who I am not connected with and have never met. It then flowed into responses by my followers on Twitter who are connected to Jesse :

utahREpro is a REALTOR really good at social Mediacheck out utahREpro

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Can you hear me nowThis is EXACTLY how it’s supposed to work! It’s not what I say, it’s what they say about me that counts the most!

Too often we approach networking with the bullhorn approach, especially via social media channels.

Network Statistics | LinkedInOne aspect of LinkedIn that I really enjoy is the network statistics that clearly illustrate your first, second and third degrees of connections. Too often our focus is just on that first degree of connection and we tend to ignore the fact that they are connected to people that we don’t know.

Broadcasting to first degree connectionsREALTORS® are especially bad at this, blasting their listings out to their first level of connections which typically consist of friends, neighbors and past clients, who have no need or desire to see their latest listings. By sharing content with your first degree of connections which they find irrelevant and of no value it doesn’t get spread past that first degree, and oftentimes results in losing connections at that level.

Broadcasting to the second degree of connectionsNow imagine for a minute that you actually share relevant, fresh and valuable content with your first degree of connections. More often than not they will 1. appreciate it and 2. share it with their connections, thus opening that second degree of connections up to you and quite possibly third degree connections. The numbers are geometric as the LinkedIn network stats clearly show!

the cycle of broadcasting via social mediaThis generally results in creating new connections and opportunities for you. And it happens 24/7 without you doing anything other than providing relevant, fresh and valuable content! So stop spamming your first degree with garbage… remember, garbage in… garbage out! Before you know it you’ll be having Twitter conversations about you, just like I had about me last night!

 

 

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About utahREpro

Chris is the managing broker for Prudential Utah Elite Real Estate in American Fork, Utah. His passions include spending time with his family, Real Estate, Social Media, traveling, reading, movies, golf, dirt biking and so much more. Chris is a graduate of the National Association of REALTORS (NAR) Leadership Academy as well as the Utah Association of REALTORS (UAR) Leadership Academy. He has served in many capacities in the real estate industry at the national, state and local levels, including: 2013 Treasurer of the Utah Association of REALTORS 2011 President of the Utah County Association of REALTORS (UCAR) 2011 REALTOR of the Year – UCAR NAR Federal Political Coordinator assigned to US Senator Mike Lee 2011 NAR Strategic Planning Committee 2010 – 2013 NAR Public Policy Coordinating Committee 2011 Dean of the LeadershipUAR Program Chris has been a licensed REALTOR in the State of Utah since 2004. He has been recognized both nationally and locally by Prudential and was inducted into their Hall of Fame in 2010.
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