I attend and/or teach at many Social Media events all across the nation. If I were to pick a common theme or element that seems to continually pop up at these events, it would have to be the naysayers who constantly say that they don’t have time to engage in Social Media. The gasps of shock that come following the answer to the popular question of how much time do you spend on Social Media never cease to amaze me.
But I have to admit that secretly deep down inside, I smile every time I hear someone say “That’s a Waste of My Time…” Personally, I just want to thank each and everyone of them who say that, because it simply makes it easier for me to stand out in the crowd. And believe me, it’s easier than you think to stand out – Just search Utah’s Social Media Savvy REALTOR® on Google. Yeah, that would be me occupying the top handful of search results.
This principle of “Naysaying” isn’t new… it typically takes 5+ years for a new technology to be embraced. I mean look at FaceBook… They just celebrated their 7th birthday and yet it was only recently that they experienced meteoric growth in their user count. They gained more users in the last 2 years than their first 5 years combined! In fact, it’s no longer a question of will FaceBook exceed ONE BILLION users, it’s a question of when!
I’m fortunate to remember when the Motorola “Brick” phone hit the market and revolutionized mobile communications. Many people scoffed and mocked the “Brick” users and yet now fast forward a few decades and we wouldn’t be caught dead without a cell phone. Thankfully they are much smaller and powerful! These early adopters typically make up 13% of the marketplace but they are a powerful leading edge minority, and they don’t mind being scoffed or mocked!
Generational differences are also coming into play in this “Naysaying” attitude. In my industry, Real Estate, the generational gap is growing rapidly. The average age of a REALTOR® is increasing, currently at 53, while the bulk of homebuyers are substantially younger and communicating via Social Media channels. Recently I attended a conference where Stefan Swanepoel, author of the yearly RE Trends Report, spoke regarding this very thing.
Stefan’s father grabbed the paper to check the local listings.
I don’t know about you… but it seems to me that Stefan’s son wasn’t “wasting” any time!
Perhaps the real problem isn’t that people think of Social Media as a waste of time, they are just having trouble making the time…
“You will never find time for anything. If you want time, you must make it.”