That’s a Waste of My Time…

Time WastedI attend and/or teach at many Social Media events all across the nation. If I were to pick a common theme or element that seems to continually pop up at these events, it would have to be the naysayers who constantly say that they don’t have time to engage in Social Media. The gasps of shock that come following the answer to the popular question of how much time do you spend on Social Media never cease to amaze me.

But I have to admit that secretly deep down inside, I smile every time I hear someone say “That’s a Waste of My Time…” Personally, I just want to thank each and everyone of them who say that, because it simply makes it easier for me to stand out in the crowd. And believe me, it’s easier than you think to stand out – Just search Utah’s Social Media Savvy REALTOR® on Google. Yeah, that would be me occupying the top handful of search results.

facebook worldwide growth chartThis principle of “Naysaying” isn’t new… it typically takes 5+ years for a new technology to be embraced. I mean look at FaceBook… They just celebrated their 7th birthday and yet it was only recently that they experienced meteoric growth in their user count. They gained more users in the last 2 years than their first 5 years combined!  In fact, it’s no longer a question of will FaceBook exceed ONE BILLION users, it’s a question of when!

I’m fortunate to remember when the Motorola “Brick” phone hit the market and revolutionized mobile communications. Many people scoffed and mocked the “Brick” users and yet now fast forward a few decades and we wouldn’t be caught dead without a cell phone. Thankfully they are much smaller and powerful! These early adopters typically make up 13% of the marketplace but they are a powerful leading edge minority, and they don’t mind being scoffed or mocked!

Stefan SwanepoelGenerational differences are also coming into play in this “Naysaying” attitude. In my industry, Real Estate, the generational gap is growing rapidly. The average age of a REALTOR® is increasing, currently at 53, while the bulk of homebuyers are substantially younger and communicating via Social Media channels. Recently I attended a conference where Stefan Swanepoel, author of the yearly RE Trends Report, spoke regarding this very thing.

Man Reading PaperStefan illustrated this generational gap with the example of a Saturday morning at his home with his father and son. It was suggested they go see a movie –

Stefan’s father grabbed the paper to check the local listings.

Man Using LaptopStefan instead, grabbed his laptop and went online to check listings.

fandango appBefore either had accessed the information they were seeking, Stefan’s son had watched the movie trailer and bought and downloaded his tickets to his iPhone and was ready to head to the theater!

I don’t know about you… but it seems to me that Stefan’s son wasn’t “wasting” any time!

Perhaps the real problem isn’t that people think of Social Media as a waste of time, they are just having trouble making the time…

“You will never find time for anything. If you want time, you must make it.”

-–Charles Buxton


About utahREpro

Chris is the managing broker for Prudential Utah Elite Real Estate in American Fork, Utah. His passions include spending time with his family, Real Estate, Social Media, traveling, reading, movies, golf, dirt biking and so much more. Chris is a graduate of the National Association of REALTORS (NAR) Leadership Academy as well as the Utah Association of REALTORS (UAR) Leadership Academy. He has served in many capacities in the real estate industry at the national, state and local levels, including: 2013 Treasurer of the Utah Association of REALTORS 2011 President of the Utah County Association of REALTORS (UCAR) 2011 REALTOR of the Year – UCAR NAR Federal Political Coordinator assigned to US Senator Mike Lee 2011 NAR Strategic Planning Committee 2010 – 2013 NAR Public Policy Coordinating Committee 2011 Dean of the LeadershipUAR Program Chris has been a licensed REALTOR in the State of Utah since 2004. He has been recognized both nationally and locally by Prudential and was inducted into their Hall of Fame in 2010.
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9 Responses to That’s a Waste of My Time…

  1. tony lazzari says:

    Chris – Very well said! Some will eventually get it, others may never.

  2. Debbie McBee says:

    Love the quote about making time. Great post, Chris! You’re always on top of your game!

  3. Roxanne Boldt says:

    Awesome…people of all generations can relate to this post. It might just get them thinking!!!!

  4. Chris:
    I as well think it is “Well Said”.

    On a side note, I have also heard Stefan tell that story a year or so ago. How quickly things change. Over the holidays when I was with my parents in Florida we decided to go to a movie. My father went to his Mac desktop while I picked up my iPad. I don’t think they get the paper anymore since my mother can do her crossword puzzles online on her laptop or iPad. My father uses his Kindle to read.

  5. Pingback: If You Build It, They Will Come… | utahREpro

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