I started off 2011 with two really nice surprises! I moved into the most influential category for my city (Orem, UT – population 100,000) on WeFollow.com and TwitterGrader.com. Now, I am not sharing this to simply toot my own horn (yes, I am pretty proud of this!) but to illustrate a point and hopefully clear up a major misconception about Social Media.
If you look below you will notice that there are people below my number one ranking which have more followers than I do!
# of Followers does not = INFLUENCE
I am currently listed as more influential than Blendtec (famous for blending iPhones etc.) and Omniture (the SEO giant recently acquired by Adobe) on TwitterGrader. You’ll notice that they have respectively 1,100 and 2,300 more followers than I do. How does a little REALTOR® beat two major Orem, Utah corporations in Twitter influence?
ENGAGEMENT = INFLUENCE
If you’ll notice on the WeFollow screen shot the Orem Owlz (a minor league baseball team) has only 445 followers and yet their influence rating is right behind me at #2. They have almost one tenth the number of followers I have! It’s because they are highly engaged with their followers.
Hopefully you are taking advantage of services like Klout.com and WeFollow and TwitterGrader to ensure that you are making the most of your Social Media efforts. It’s great to have a lot of followers… but it doesn’t = success if you aren’t ENGAGED!
One last point – It takes time and effort to do this. There is no quick fix or solution to becoming influential. It took me well over a year to reach this position within my community. More importantly, once you’ve reached a level of influence it takes just as much work to maintain it!