Who Is Your Audience?

I get asked to speak frequently about social media here in Utah. Not quite sure how it happened, but I enjoy these opportunities nonetheless. I typically speak to those in the real estate industry, as it’s my chosen profession. It never ceases to amaze me that while discussing social media, attendees are shocked to find out that I mostly interact with like minded professionals from across the country.

There seems to be this false notion that social media is some new version of direct marketing. I am constantly scratching my head as I scan the Twitter stream and Facebook wall and see REALTORS® blasting their listings out to everyone, or should I say anyone… It’s really quite sad that they don’t know their audience. I mean seriously, this is the equivalent of going to a party with a bunch of friends and standing up on the coffee table and screaming at the top of your lungs, “1854 Elm Street, 4 bedrooms, 2.5 baths, 3,400 square feet….” Yeah, that would go over well!

Back to the shock of my students regarding my social media audience – I choose to interact with these like-minded professionals because I 1. learn from them, and 2. have created an extensive referral database that will serve me, and more importantly, my audience well whenever a potential client might have a real estate need here in Utah or across the country. A perfect example of this is a tweet yesterday from someone I respect immensely and have learned so much from in the social media world, Michael McClure or @ProfessionalOne

Take the time to figure out why you are engaging people via social media. If you don’t know who your audience is, then how do you know what message to send out? More importantly know what your audience is saying about you and your message –

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About utahREpro

Chris is the managing broker for Prudential Utah Elite Real Estate in American Fork, Utah. His passions include spending time with his family, Real Estate, Social Media, traveling, reading, movies, golf, dirt biking and so much more. Chris is a graduate of the National Association of REALTORS (NAR) Leadership Academy as well as the Utah Association of REALTORS (UAR) Leadership Academy. He has served in many capacities in the real estate industry at the national, state and local levels, including: 2013 Treasurer of the Utah Association of REALTORS 2011 President of the Utah County Association of REALTORS (UCAR) 2011 REALTOR of the Year – UCAR NAR Federal Political Coordinator assigned to US Senator Mike Lee 2011 NAR Strategic Planning Committee 2010 – 2013 NAR Public Policy Coordinating Committee 2011 Dean of the LeadershipUAR Program Chris has been a licensed REALTOR in the State of Utah since 2004. He has been recognized both nationally and locally by Prudential and was inducted into their Hall of Fame in 2010.
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One Response to Who Is Your Audience?

  1. Pingback: Tweets that mention Who Is Your Audience? | utahREpro -- Topsy.com

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