As the NARdiGras REALTORS® Annual Conference wraps up, I find myself reflecting back on all that has transpired over the last several days. Kudos first and foremost to everyone at the National Association of REALTORS® on the fantastic job that they have done on this wonderful event. It takes a lot of people, time and hard work to put on our Annual Conference. Second, THANK YOU NEW ORLEANS! What an amazing host city!
Here are my thoughts and takeaways from NARdiGras:
Ron Phipps will be a great president of our organization. I can tell you first hand that Ron truly cares about the members and has their best interests always at the forefront of his mind. I am proud and honored to have him representing me as a REALTOR® member. Our organization is not only in capable hands, but very good hands.
Home Ownership Matters – This new public awareness campaign is both timely and extremely important as we combat the onslaught of negative impressions that potential home buyers are being bombarded by on a continual basis. As REALTORS® we must lead the charge and educate the public that home ownership is vital to our communities and to our country. Please visit the REALTOR.org/homeownership site for more details on how you can make this program work for you in your marketplace in just four easy steps.
The National Association of REALTORS® is a key piece of the puzzle to ensure the success of it’s members. As I sat in the Public Policy Coordinating Committee meeting it was abundantly clear to me that our organization is vital in defending our profession and property rights. We spent the majority of that meeting identifying the key issues we will need to tackle as we move NAR forward. 2011 NAR President Ron Phipps said it best in his inaugural address: “We need to not merely be the voice of Real Estate but the architects and the engineers of the future of Real Estate.”
Social Media – like it or hate it, I think it’s safe to say that it will be around for some time to come. Many of the sessions and booths on the expo floor were very focused on social media. Real Estate is a very social business and it’s clear that these social media platforms, if used properly, can deliver tremendous success to the REALTORS® who implement them in their day to day business. Take the time to learn what tools will work best for you and your style or type of business.
The REALTOR® family is full of amazing people! One of my most favorite parts of our Annual Conference is just getting to meet and interact with so many wonderful people from across the country. Each year we recognize five REALTORS® who went above and beyond by making a difference in the lives of those around them. They are the Good Neighbor Award winners. I hope they inspired you as they did me!
Agent Ratings – this session was a real eye opener to me. I was already a believer in the importance and need for this, but this session really drove that point home. The Houston Association of REALTORS® has done a phenomenal job with their agent rating program and is a shining example we should all follow. Agent ratings is coming whether you like it or not. If you don’t do it, someone else will do it for you… By being proactive, HAR has successfully done it right!
I was impressed with the Bank of America Home Loans Opportunity Pavilion. I think this was a brilliant move on their part to reach out the the REALTORS® whom they have frustrated to no end with their short sale process. I hear many good comments from REALTORS® who actually brought their short sale files and had real live, and also productive discussions, regarding their issues and concerns. Nicely done BofA!