As REALTORS® we already know this. The problem is that recent media reports have attacked government support of home ownership and questioned the value of taxpayer incentives and initiatives.
NAR recognizes this attack on Home Ownership and has instituted a new public awareness campaign. This campaign will provide REALTORS® with valuable information and tools to address the public’s concerns about the value of Home Ownership.
During your NARdiGras visit please take the time to stop by booth 1031 at the Expo to learn more about what you can do to make this public awareness campaign work in your marketplace. Or, if you aren’t attending NARdiGras visit the Home Ownership Matters site at REALTOR.org.
There are 4 simple steps to making the Home Ownership Matters campaign work for you:
1. Sign up for the Home Ownership Matters RSS Feed
RSS feeds are the easiest way to stay informed. Sign up to get alerts when new articles, research reports, and other information about home ownership are available from NAR.
Subscribe to the RSS feed >
2. Share links to articles
We’re constantly gathering the latest articles and commentary at the Home Ownership Matters: Articles and Blog Posts page on REALTOR.org. Share the links to these articles on your association’s Web site, in your newsletter, or on Facebook and Twitter.
See the latest articles >
3. Pitch stories to local television and print media outlets
You’ll find talking points and background to prepare you for interviews as well as ready-made articles and op-eds that you can customize and pitch to run in local newspapers.
Visit Home Ownership Matters: Working With the Media >
Need help creating a media-outreach strategy, visit NAR’s Surround Sound Campaign >
4. Distribute Home Ownership Matters Flyers
New flyers from NAR give members the simple facts to answer consumers’ questions and concerns. Check back in mid-November for opportunities to order buttons, flyers and other materials promoting the Home Ownership Matters message.
Download the flyer > (PDF: 3.28MB)
Remember – Home Ownership Matters